Word: microsoft
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Dates: during 2000-2009
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...generation of smartbooks and other mobile Internet devices but also keep them on the wide-open Google Web. That's why it announced the Chrome operating system last month. (I think the common wisdom - that this was a move aimed mainly at the king of operating systems, Microsoft - is flat-out wrong. Getting into mobile operating systems is a defensive move for Google, not an offensive one.) (Watch TIME's video about the Palm Pre vs. the iPhone...
...most innovative is a proposal from Microsoft founder Bill Gates to redirect or shrink hurricanes by cooling the waters where they are generated. Since hurricanes gather strength over tropical waters such as the Caribbean and the Gulf of Mexico, cooling them would weaken the storms before they made landfall. The plan calls for huge ocean-going tubs that would use waves and turbines to push down the hotter surface water while sucking up the cooler water from below. (See an interactive graphic on the worst natural disasters in U.S. history...
...Microsoft, even the world's largest and most powerful software company can't afford to cede territory. In July, Microsoft reported its worst fiscal year since the company went public in 1986, with annual revenues from the company's flagship Windows product declining for the first time ever. In the fall, Microsoft will release a new operating system, Windows 7, to rescue the tepidly received Windows Vista...
...which makes Bing an important rearguard action for Microsoft, a way to make Google sweat about the search space while Microsoft defends its operating-system market. Microsoft plans to spend 5% to 10% of its operating income on search over the next five years, a war chest that works out to about $10 billion per year...
...Taking on Google has long been a losing proposition. But Bing, combined with Microsoft's search alliance with Yahoo!, changes the contest. As Microsoft CEO Steve Ballmer put it when announcing the Yahoo! deal, his company can now "swing for the fences in search." Suddenly, search has become - bing! - a whole new ball game...