Word: microsoft
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Dates: during 2000-2009
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...That share will soon get a huge boost with this week's announcement of a search and advertising partnership between Microsoft and Yahoo!. If the deal goes through next year as planned, a combined Microsoft-Yahoo! platform will account for about 28% of online searches in the U.S., all of them run through Bing's underlying technology...
...Microsoft isn't quite so coy about the competition. Google was the target from Day One. "When we developed Bing, we said, 'O.K., let's really understand the market leader,' " says Danielle Tiedt, general manager of Microsoft's online-audience business group. "What are they doing well, what are they not doing well, and how can we differentiate ourselves...
...Bing has received surprisingly good reviews from critics, considering that complaining about Microsoft products is an armchair sport for bloggers. Bing, described by Microsoft as a "Decision Engine," targets four major categories of search: shopping, local, travel and health. Bing's home page is sumptuously colorful, displaying a different, richly detailed photograph every day. It's a deliberate attempt to distinguish Bing from Google's minimalist look...
...detail that's missing from Bing's home page is any mention of Microsoft. (There are small tabs that link to MSN and Windows Live, but they're easy to miss.) Omitting Microsoft's name is no accident - it's an effective way of positioning Bing as a cool new search engine rather than a site sponsored by a gigantic corporation that's often seen as the antithesis of cool. (See the best social-networking applications...
...Microsoft's renewed commitment to search is only the latest example of Google and Microsoft invading each other's territory. Shortly after Bing's debut, Google announced a new operating system called Chrome, meant to take a bite out of Microsoft's Windows franchise. The Chrome OS, scheduled to be rolled out in the fall, is designed to run on netbooks, the small, inexpensive laptops that have surged in popularity. By tying the Chrome OS to popular applications like Gmail, Google Chat and Picassa, Google hopes to give Microsoft a run for its money in the operating-system market, just...