Word: microsoft
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Dates: during 2000-2009
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...While it may seem a trivial issue to allow rivals like Mozilla Firefox and Apple Safari to put their icons on Microsoft screens, the concession could signal the end of the company's domination of the browser market. Until now, Microsoft has used its near monopoly in operating systems to foist Explorer on Windows users - despite the fact that the browser is widely derided by computer experts and everyday users alike as being clunky. Critics say this brutal marketing strategy explains why Explorer accounts for about 64% of global Internet traffic, followed by Firefox at 25% and Safari and Google...
...OpenForum Europe (OFE), a nonprofit lobbying group advocating open-source software, says Microsoft's tactics have also stifled the browser market, making innovation difficult. But this could change now that Microsoft's competitors will have greater access to consumers. New features and applications are always being introduced in the mobile-computing market, for example, where no dominant operating system exists. "With real browser choice, we expect innovation to take off," says Graham Taylor, the chief executive of OFE. (See pictures of Microsoft's Project Natal in action...
...Microsoft's move came as part of a legal settlement with the European Commission after a decade of skirmishes with the E.U.'s antitrust authority. Neelie Kroes, the E.U. competition commissioner, says Microsoft's previous approach denied consumers a fair choice. "It is as if you went to the supermarket and they only offered you one brand of shampoo on the shelf, and all the other choices are hidden out the back," Kroes said. "What we are saying today is that all the brands should be on the shelf." The settlement won't have a direct effect...
...Microsoft has always insisted that people had a choice of browsers. The company says that with the settlement, European Windows users will now simply be more aware of their options. "They're all used today, so that doesn't really change," says Brad Smith, Microsoft's senior vice president and general counsel in Redmond, Wash. (Read "Google's Chrome: Taking Aim at Microsoft - and the iPhone...
...settlement may also establish antitrust regulation as a key driver of innovation and competition in the IT sector. When Microsoft first began trading blows with the European Commission, it took a confrontational approach, as if it never believed it would be tamed by Brussels bureaucrats. But the tussles have cost Microsoft dearly: the E.U. watchdog has fined the company $2.4 billion for illegal business practices over the years. At the same time, the rise of companies like Apple and Google - which both enjoy quasi-monopolies in other technology sectors - creates a new challenge for Microsoft. Indeed, as Microsoft, Apple...