Word: microsoft
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Dates: during 2000-2009
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What would a charity look like if it took Microsoft's hard-driving formula for success and applied it to giving away money? Well, a lot like the Bill and Melinda Gates Foundation...
Patty Stonesifer, who was the top female executive at Microsoft before she got into the check-writing business, is the first to admit her approach to philanthropy combines a desire to help the needy with a geek's approach to problem solving. "Hey, we come out of the math-camp world," she says. So when Stonesifer, who chairs the foundation with Bill Gates Sr., the First Dad of Microsoft, talks about how she plucks winning grant applications from the thousands that pour into her Seattle offices, she can sound as if she's solving for x. "There's an analysis...
Stonesifer gets some advice on funding decisions from Bill Jr. and his wife Melinda. She is quick to deny one criticism: that their philanthropy is designed in part to generate good press for Microsoft and counter the perception that it's a big, bad monopolist. Bill Gates comes from a family with a long philanthropic tradition, she says, and when he was growing up, charity was "kitchen-table stuff...
...Forward spin: Microsoft may still be the underdog in the mobile sector but don't underestimate its power. Its wireless strategy is similar to its early approach to the desktop - it doesn't care who builds the hardware, it just wants its software to be inside...
...Forward Spin: Digital IDs will become a hot area in the next 12 months, and owning the ".name" tag will make GNR a global player. Competitors include Microsoft, which has already collected 16 million personal profiles through its Web-based e-mail service Hotmail...