Word: microsoft
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Dates: during 2000-2009
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...weeks ago, San Jose-based TiVo Inc. won the patent for Personal Video Recording. Wall Street approved and the stock shot up 72% in a day. That might have been because TiVo could now theoretically ask Microsoft, owners of Ultimate TV, and Philips, owners of Replay TV, to take out licenses. Or it may just be because the system was formally described in the patent as "multimedia timewarping." C'mon, how cool is that...
...your friends across the road were Microsoft, you would try to fly under the radar too. A five-minute drive down Highway 520, Bill Gates' guys are beavering away on their own powerful new video-game console, the Xbox. Partly because Microsoft is the new kid on this particular block, its approach to publicity--it's dropping $500 million this year on Xbox advertising--is a little different. The staff here can't wait to thrust a green-and-black Xbox into your hands, show off dozens of cool games--and loudly taunt the game spooks up the road...
...billion Windows heavyweights, neighbors who never before had occasion to compete, are set to clash over the hearts, minds and $15 billion annual global sales of the video-game industry. It's a pretty even contest: Nintendo may have more than a century of arcade experience, but Microsoft has its bruised post-antitrust trial pride at stake--and nobody ever went broke overestimating Gates' ability to break a new market...
...Microsoft has the allegiance of more game-development companies--no surprise considering the software giant has been aggressively courting them for 18 months, even buying a couple along the way. That means Xbox will be launching with between 15 and 25 games. Nintendo, true to its code of silence, won't say how many outside developers are working on GameCube, but that it has any is significant. Previously, the company subsisted almost entirely on its own games. Now popular sports games like Electronic Arts' Madden NFL will be on the roster...
...once Pokemon playing gives way to bedtime, the plan goes, Dad will be able to put the Cowboys through their paces. Microsoft is coming at it the other way around: let Dad buy the Xbox in the first place, partly because he wants to play dvds on it (GameCube runs on 3-in. mini-CDs), and then buy a couple of cartoonish multiplayer games (like the Marioesque Fuzion Frenzy) for the kids...