Word: microsoft
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Dates: during 2000-2009
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...CONS: News Corp and Microsoft may not work well together. In an April 10 report, analyst Jim Friedland of Cohen and Company predicted that the merging of these three companies would not produce a fruitful alliance. Instead of giving Microsoft a needed competitive edge, the merger might actually slow Microsoft's efforts to intensify its battle against Google...
...Yahoo rebuffs Microsoft and merges with...
...with a popular tech blog, (AOL's Engadget). The cash infusion from Time Warner (in exchange for a 20% stake in Yahoo/AOL), would enable Yahoo to buy back some of its stock, which would likely elevate its stock price. "The chief benefit to Yahoo is the avoidance of a Microsoft deal," notes analyst Greg Sterling...
...Microsoft buys a combined Yahoo/AOL property...
...PROS: The combined audience and advertising networks of Yahoo and Microsoft might finally have a shot at knocking Google from its number one spot. What's more, the software giant would essentially control the entire instant messaging landscape, creating a new kind of interoperability that could lead to more innovation and a fresh revenue stream...