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...every big company is convinced, however, that the long tail is relevant for business. Microsoft, which relies on monster software hits like Office, "is clearly a short-tail development house," says the company's corporate standards director, Jason Matusow. He rejects the idea that the long tail--in this case, open-source software developers--poses a threat. "People say the long tail is the perfect way to look at open-source software and understand how it's going to save the world," Matusow says. "But with 400 million users, we're enabling the long tail...

Author: /time Magazine | Title: Change Agent: Long Tail's Tribe | 5/28/2006 | See Source »

...Microsoft says Urge represents its closest collaboration yet with a content provider, and the service launches with a beta version of Windows Media Player 11. I had hoped that meant fewer gremlins in the system, but I have already encountered a few. When downloading albums, some songs just will not come, no matter how much you call. The message that appears is one of my favorites: "This (error) can occur when another program or operating system component encounters a problem but does not communicate the nature of the problem to the Player." Since all of the software is Microsoft...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

...have a music player such as iriver's brand-new 2GB clix ($200) - or another player listed on Microsoft's PlaysForSure website under the "Subscription Enabled" header - you can set up Urge to auto-synch playlists and feeds, but these players will never threaten the iPod. No, Urge poses a threat to Apple because of the MTV brand and because MTV closely works with youth-oriented cell-phone carriers like Virgin Mobile USA. When the circle is complete, it won't be an MP3 player that gets synched with your TRL feed, but a phone with 2GB of flash memory...

Author: /time Magazine | Title: Urge Music Service from MTV Networks | 5/17/2006 | See Source »

Author and artist Douglas Coupland's new novel, JPod, follows the lives of six workers at a Vancouver video game company. Like his 1995 book Microserfs, about a group of Microsoft employees, JPod is full of visual humor (the listed ingredients in Dorito chips) and pages of numbers (the first 100,000 digits of Pi). He spoke to TIME's Rebecca Myers about Google, his bridge between art and words, and why Douglas Coupland is such a jerk...

Author: /time Magazine | Title: Is Google God? | 5/16/2006 | See Source »

...older yet compatible set like mine should be ready for hiccups. Besides the HD-A1 and Toshiba's $800 premium HD-XA1, only one other HD DVD player is slated for introduction this year, RCA's $500 HDV5000. Incidentally, it, too, is built by Toshiba. (In the longer term, Microsoft has suggested that it may evangelize the technology in China, where manufacturers with weaker brands could make very affordable units...

Author: /time Magazine | Title: Toshiba HD-A1 HD DVD Player | 5/11/2006 | See Source »

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