Word: microsoft
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Joanne Bradford is what Microsoft looks like when it gets serious. Bill Gates says he's committed to taking some of Google's $6.1 billion in online ad revenue, and he has named Bradford, 42, head of Microsoft's new global sales unit to do it. "I'm not afraid of anything, much less Google," says Bradford, formerly in charge of North American sales. She has already bulked up her sales staff by 100 and will soon roll out a new system to target ads. Bradford is also personally prepared for the hard road ahead: she just bought antiwrinkle cream...
While mobile e-mail fanatics are discussing the BlackBerry-killer software introduced by Microsoft at the 3GSM mobile-phone conference in Barcelona, I want to talk about an e-mail-ready phone that's just hitting the market - T-Mobile's SDA. The carrier launched it this week, along with a big brother, the MDA Pocket PC. Both phones run versions of Windows Mobile 5.0, though the SDA is no larger than a typical candy-bar phone. Like standard phones, it has no touch screen ? you operate it with buttons; unlike standard phones, it has an HTML browser, can juggle...
...Although the Windows Mobile software comes with Pocket MSN for handling Hotmail and MSN Messenger, T-Mobile had the sense to include additional instant-messaging software for AOL, ICQ and Yahoo! It also has a non-Microsoft e-mail system for most POP3 accounts, as well as AOL. I like, from a cold start, spelling someone's name, picking their e-mail address out of my Outlook contacts, and then deciding, in a click, whether I want to e-mail that person from my Hotmail or AOL accounts. I can't even do that...
...Though the SDA's Microsoft operating system may at times be frustrating, the Microsoft connection may pay off. If your e-mail is managed via a Microsoft Exchange server, your SDA could become one of the eagerly anticipated BlackBerry killers. According to early reports, Microsoft's Direct Push e-mail system will be available as a free download on Windows Mobile devices, first from Cingular and then later from other carriers. For details, check out this report by PC Mag's Sascha Segan...
...Google rushes forward, it's reasonable to ask whether it is making the right bets on the Internet's future. For one thing, Google has tempted Microsoft into battle by developing new Web-based software and exploring partnerships that could challenge the Seattle giant's desktop dominance. But it's Yahoo!--which has a significantly different vision--that could most threaten Google. At stake is the future of search. For Google, it is all about harnessing the vast power of the Internet to get results as quickly and accurately as possible. (Google maintains tens of thousands of servers to store...