Word: microsoft
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When Ballmer became General Manager, Microsoft was in shambles...
Ballmer’s next major contribution to the company came in late 1981, when he secured a deal with IBM to outfit all new personal computers with MS-DOS, BASIC and other Microsoft programs...
This was a huge breakthrough, as not only did it give Microsoft a steady and reliable revenue stream, but it also established its legitimacy as a software developer...
Throughout the ’90s, Ballmer assumed almost every top management position at Microsoft apart from CEO, bringing his traditional energetic style and motivational leadership to all his endeavors...
...recent Microsoft conference, Ballmer appeared on stage, bursting out of a huge white cardboard cake. At another conference, Ballmer pranced around the stage, gesticulating wildly and chanting the word “developers” no fewer than 14 times...