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...three? Compaq and/or Hewlett Packard, Dell and Sony. The rival he's pursuing most aggressively is Sony, which not only makes stylish computers ("They copy us like crazy!") but also makes plenty of digital lifestyle products. "I would rather compete with Sony than compete in another product category with Microsoft," he says. That's because Sony has to rely on other companies to make its software. "We're the only company that owns the whole widget--the hardware, the software and the operating system," he says. "We can take full responsibility for the user experience. We can do things that...

Author: /time Magazine | Title: Apple's New Core | 1/14/2002 | See Source »

Being the world's richest man is like being Elvis, in that there are weirdos out there whose profession is to be you. STEVE SIRES, left, a BILL GATES impersonator who lives near Microsoft's headquarters in Redmond, Wash., first attracted the corporation's interest when he attempted to trademark the name "Microsortof." Later his resemblance landed him a role as Gates in one of the company's corporate films. But now Microsoft and he are on the outs again, after his recent turn in Nothing So Strange, an independent mockumentary making its debut this week at the Slamdance Film...

Author: /time Magazine | Title: People: Jan. 14, 2002 | 1/14/2002 | See Source »

...skirmishing also at the lower end of the market. High-powered computing has traditionally relied on the costly, time-consuming R. and D. that makes Sun and IBM legendary. But continuing advances in microprocessor technology enable Intel to sell blazing-fast chips that, when run by Microsoft Windows, allow some manufacturers to sell very fast servers for as little as $2,500. That trend is broadening the market for servers, making them affordable to almost any firm that wants to sell on the Web or manage its inventory better. That, naturally, is the arena in which Michael Dell has elected...

Author: /time Magazine | Title: Server Wars | 1/14/2002 | See Source »

Dell's big drawback: it's still a box company. The Texas titan relies almost completely on Intel and Microsoft for its technology, whereas all its competitors have hefty research facilities of their...

Author: /time Magazine | Title: Server Wars | 1/14/2002 | See Source »

...consumer, Michael Dell is your typical gadget geek. He carries a BlackBerry for messaging, he signed up for Microsoft's new XP operating system the minute it came out in October, and his Dell C400 Latitude notebook goes wireless--even at home...

Author: /time Magazine | Title: Easy As Dell? | 1/14/2002 | See Source »

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