Word: microsoft
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...undisputed Sultan of Search, a company whose name has become a verb, Google accounts for about 65% of all online searches in the U.S, according to comScore Inc. But Google's comfortable dominance may be in for its most serious challenge in years with the debut of Bing, Microsoft's new search engine. Launched in June with a marketing and advertising blitz that reportedly cost Microsoft $80 million, Bing has come out of the gate strong, adding two percentage points to Microsoft's 8.4% search share in its first week of operation. (See pictures of work and life at Google...
...That share will soon get a huge boost with this week's announcement of a search and advertising partnership between Microsoft and Yahoo!. If the deal goes through next year as planned, a combined Microsoft-Yahoo! platform will account for about 28% of online searches in the U.S., all of them run through Bing's underlying technology...
...Microsoft isn't quite so coy about the competition. Google was the target from Day One. "When we developed Bing, we said, 'O.K., let's really understand the market leader,' " says Danielle Tiedt, general manager of Microsoft's online-audience business group. "What are they doing well, what are they not doing well, and how can we differentiate ourselves...
...Bing has received surprisingly good reviews from critics, considering that complaining about Microsoft products is an armchair sport for bloggers. Bing, described by Microsoft as a "Decision Engine," targets four major categories of search: shopping, local, travel and health. Bing's home page is sumptuously colorful, displaying a different, richly detailed photograph every day. It's a deliberate attempt to distinguish Bing from Google's minimalist look...
...detail that's missing from Bing's home page is any mention of Microsoft. (There are small tabs that link to MSN and Windows Live, but they're easy to miss.) Omitting Microsoft's name is no accident - it's an effective way of positioning Bing as a cool new search engine rather than a site sponsored by a gigantic corporation that's often seen as the antithesis of cool. (See the best social-networking applications...