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...reason for that is obvious. Jan. 12 was, in effect, the starting point for the next phase of competition in China's search market - the battle for Google's share, which is about one-third in terms of search revenue. The most obvious potential foreign beneficiary is Bing, Microsoft's new search entry. And while Bing may not exactly have been handed the keys to a very rich kingdom, the executives there understand their good fortune - and have not been shy about subtly sticking the knife into Google. On March 17, Craig Mundie, chief research and strategy officer, told...

Author: /time Magazine | Title: Who Will Profit When Google Exits from China? | 3/18/2010 | See Source »

...Google has been snapping up leading Web-based software start-ups that make it easy to edit documents, spreadsheets and presentations online. Now Schmidt and Co. have added the best available photo-editing tool. Strategically speaking, you might think of it as a carefully orchestrated effort to gradually sideline Microsoft's lumbering desktop software suite. To that end, Picnik will bolster Google's launch of its new Web-oriented Chrome operating system later this year. "The consumer market is evolving into a model where every useful or interesting application starts with a login to the cloud," says Nat Burgess, president...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

...Defense Google couldn't afford to repeat the mistake it made in letting Flickr go to Yahoo! in 2005. When asked about potential acquirers before selling Picnik to Google, Sposato said potential matches ranged from tech giants Apple, Yahoo! and Microsoft to photo companies such as Snapfish, Shutterfly and Kodak. Google had to act decisively to avoid a Flickr-like missed opportunity...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

...Talent Google puts deals in one of two baskets - small talent buys and big strategic buys. In Picnik they got two for the price of one. Among Picnik's 22-person staff are three former Microsoft employees - "three of the best guys ever to step off the Redmond campus on one team," boasts Picnik adviser Burgess - along with other respected Web talents. Marcelo Calbucci, an entrepreneur who founded Seattle 2.0, a service for Seattle start-ups, estimates on his blog that Google paid at least $46 million for Picnik, possibly twice that much. Picnik and Google have both refused...

Author: /time Magazine | Title: Google's Acquisition Binge: Why It Bought Picnik | 3/5/2010 | See Source »

...early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases, manufacturers themselves must reboot by changing the offending sound slightly or replacing it entirely...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

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