Word: microsoft
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...PHANTOM MENACE Wasn't Bill Gates going to rule the Web? Upstart portals are swarming over terrain that Microsoft hasn't figured out how to occupy...
NEXT MOVE Bertelsmann? CBS? Time Warner? NBC? Microsoft? The bidding starts...
Investing in brand-name consumer products, once the buy-and-hold, sleep-at-night formula for riches, has lost much of its appeal. Just compare the performance of Berkshire Hathaway, the repository of great American brands assembled by legendary investor Warren Buffett, with that of Bill Gates' Microsoft--or Dell or Intel. Is Coke no longer "it"? Have brands like American Express and Disney lost their luster? What has caused Buffett-style consumer brands to lag behind the big tech stocks...
...growth that "surprises to the upside" or beats expectations, even though the companies carefully manage those expectations. In the past few years, only companies involved in computing--driven by ever cheaper, more powerful processors, better software and, of course, the Internet--could regularly deliver surprises that pleased investors. Microsoft's ability to "blow away the numbers" when it reported fourth-quarter earnings recently added billions to its capitalization and swelled its lead over steady, reliable General Electric as the world's largest company...
Simultaneously, Microsoft and Intel and to a lesser extent Dell and Cisco, the two other great NASDAQ performers, have become the new global brand names. "Intel Inside" is almost as recognizable in China and Eastern Europe these days as are Coke or McDonald...