Word: microsoft
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...segment ended before Gates could help make scented candles, but Microsoft's point had been made. Gates' TV appearance was part of a two-pronged effort: a Microsoft p.r. campaign to counter those famously snarly Gates videotapes, and a courtroom defense, begun in earnest last week, to fight the antitrust charges against the company. At the center of both is Microsoft's peculiar vision of the computer world and its place in that realm. Microsoft sincerely sees itself as a force for good--bringing PC users technical innovation and consumer value--and far from being a powerful monopoly, feels threatened...
...Microsoft say it's not a monopoly when its software operates 9 out of 10 of the world's PCs? Because it considers nearly every high-tech company--including behemoths like Intel, Sun Microsystems, Oracle and AT&T--to be a direct rival. The company has become increasingly concerned about the breakneck speed at which those companies are forming alliances. America Online is buying Netscape, At Home is buying Excite, Lucent is acquiring Ascend Communications--all deals worked out since the start of the antitrust trial. "This is a yeasty industry," says Microsoft general counsel William Neukom. "It's important...
...Microsoft is also flummoxed by the government's claim that its allegedly monopolistic practices have hurt consumers. Microsoft argues, with some justification, that PC software has been rapidly improving and continues to do so. As for price, Microsoft's lead witness, economist Richard Schmalensee, testified last week that if it were a monopoly, Microsoft would charge at least 16 times as much for Windows as it actually does. Microsoft makes much of the fact that the government's economist, Franklin Fisher, testified that consumers weren't being hurt by Microsoft's actions in the Internet-browser market. Of course, Fisher...
...Microsoft's nightmare promo -- "Up next on Fox: When CEOs Depose!" -- came a little closer to reality Friday when a federal appeals court ruled that the complete Bill Gates testimony, all 20 hours of it, can be released to the public. Some eight hours have been played in court already, and Gates's shockingly unhelpful performance hasn't done Microsoft any favors. Now we'll see the rest, and Redmond isn't pleased. The reason: it could undercut the Microsoft argument that the government has been taking Gates' testimony out of context...
Groundbreaking as Encarta Africana may be, it falls short on two key points, starting with its price. Though Microsoft will donate copies to 8,000 schools, the rest of the nation's schools and families will be charged $70 ($50 with a rebate). Second, Encarta Africana is available only for the PC. Microsoft explains that "only" 40% of schools use Apple computers, but that's a poor excuse. A reference work this useful and exciting should be available to everyone--even those renegade Mac users...