Word: microsoft
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...PROS: Microsoft has been losing money in the Internet space and desperately needs the tremendous reach of Yahoo, which is bigger than any other rival. Microsoft could swiftly sweeten its deal for Yahoo, with the extra resources from News Corp. Yahoo will likely enjoy a higher purchase price, which will satisfy its investors. Plus, Microsoft can then integrate Yahoo search and content into News Corp.'s MySpace (which lacks a built-in Internet search feature), making it a more serious threat to Facebook...
...CONS: News Corp and Microsoft may not work well together. In an April 10 report, analyst Jim Friedland of Cohen and Company predicted that the merging of these three companies would not produce a fruitful alliance. Instead of giving Microsoft a needed competitive edge, the merger might actually slow Microsoft's efforts to intensify its battle against Google...
...Yahoo rebuffs Microsoft and merges with...
...with a popular tech blog, (AOL's Engadget). The cash infusion from Time Warner (in exchange for a 20% stake in Yahoo/AOL), would enable Yahoo to buy back some of its stock, which would likely elevate its stock price. "The chief benefit to Yahoo is the avoidance of a Microsoft deal," notes analyst Greg Sterling...
...Microsoft buys a combined Yahoo/AOL property...