Word: microsoft
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...amount of money Yahoo! is expected to generate. The worse news is, you're not very good at the online-advertising game and you aren't buying anybody who is. Google figured out how to make more money per ad sale, on its own site and others, than either Microsoft or Yahoo! Online advertising is about size and smarts, and you've got only one. Google has both...
...runs on computers, but the Internet is part of the media now, where choice rules. Says Daniel Taylor, a senior analyst with the Yankee Group: "In the technology business, they say you've always got to choose between us and them, between our technology and theirs. That's what Microsoft has done. Yahoo! is a really good property for them, but I don't think they are going to be able to pull...
...Microsoft Employee...
...Google is calling you a dangerous, monopolistic monster who will crush openness and innovation on the Internet. You are saying the same thing about Google. Don't fight, fellas; you're both right! Google is massively dominant in the ad-serving market, and with Yahoo! under its belt, Microsoft would run both of the biggest Web portals around. There are no underdogs to root for. There's room for everybody to be a little evil here...
...merger goes through, Microsoft will have the size to compete with Google in the online-advertising game, a fast-growing sector with a ton of potential. Size means greater efficiency and more inventory to offer advertisers. "The No. 1 thing we're trying to do is increase scale and increase capacity to give ourselves a better chance to be more successful more quickly," Microsoft CEO Steve Ballmer told analysts on Monday. "It's not primarily about scaling down. It's about scaling...