Word: microsoft
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Also at that time, Harvard was welcoming Microsoft founder Bill Gates as the University’s commencement speaker. In his speech, he observed that “there is no question that the faculty, the alumni, the students, and the benefactors of Harvard have used their power to improve the lives of people here and around the world.” “Can we do more?” he asked...
...perhaps even the Catholic-school network Christo Rey. With their sponsorship, he is creating an array of specialized high schools, such as a military academy, a maritime school and others focused on the arts and science. There is already a high-tech school, and Vallas is trying to persuade Microsoft to help build another. Some of the schools include paid work-study programs, which would connect the students to specific jobs when they graduate...
...phones into Yahoo, Flickr photo sharing and content from Turner Broadcasting, among others. Last fall, it launched a music Web site called Music Recommenders fronted by David Bowie and meant primarily as a music referral site. This summer it acquired media sharing site Twango and struck a deal with Microsoft to put Windows Live on Nokia phones, allowing users to send and receive instant messages and emails...
...signed on to produce a Halo movie (though a deal with Fox and Universal fell through last year). "When we were launching Halo 2 , you'd spend half your meetings with brands educating them on the video-game business," says Chris Di Cesare, director of creative marketing at Microsoft. "People still thought, 'Ah, it's this thing for kids.' Now my partners are Pepsi, Burger King, Pontiac, Comcast. And it's not me selling them anymore." There's an opportunity, in other words, to decloak the Halo subculture, to turn it from invisible to visible...
...original version of this story mistakenly said that Halo 2 is Microsoft's weapon of choice in its struggle with Sony. The correct game is Halo...