Word: microsoft
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Halo games are about. But when Halo 2 came out in 2004, it did $125 million at retail in the first 24 hours. Since then, gamers have logged almost a billion person-hours playing Halo 2 online. Because it's exclusive to the Xbox 360, Halo 3 is also Microsoft's weapon of choice in its struggle with Sony for supremacy in the multibillion-dollar game-console market. "We're not just dealing with a game here," says Shane Kim, corporate vice president of Microsoft Game Studios, which owns Bungie. "We're dealing with a great entertainment property, one that...
...world at large, that video games are an art form with genuine emotional meaning and that Halo 3 will be the premier example of that art. But there is, as it happens, a whole lot of money at stake too. At launch, Halo 3 will run only on Microsoft's Xbox 360 gaming console, lending the Xbox, into which Microsoft has sunk billions, huge credibility in its costly death match with Sony's PlayStation 3. "We're a platform company," says V.P. Kim. "It's about driving sales of Xbox 360. Sony has no answer to that. We have...
...groups that get it right--the authors dive into the nitty-gritty details of engineering a better team: how to reach outward, build a support structure, be more flexible and navigate a corporate culture that might be less than enthusiastic about border crossing. They use examples from teams at Microsoft, Motorola, Toyota and Southwest Airlines and describe in depth how a team at Merrill Lynch created a distressed-equities desk that spanned debt and equity--something that had never been done before--one of some hundred X-team projects Ancona has helped foster...
...Sony and Microsoft have always been stiff competitors. What's Nintendo's game plan for dealing with this? -Daniel Wang, BeijingI always get asked that question, but the fact of the matter is that we don't really view them as competition. The biggest challenges are keeping games relevant to society and trying to expand the way people can enjoy them. That is why this time we have chosen a very different path from those two companies. It is not about competition, it is about making fun and entertaining experiences that everyone can enjoy...
...TIME: Beyond Facebook's exclusive advertising deal with Microsoft, which gives the software giant the right to sell ads on the site, what are some of your ideas about monetizing your 30 million users...