Word: mid-1970s
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Many failed efforts are simply misunderstood by consumers. When Heublein put its Wine and Dine dinners on sale in the mid-1970s (price: $1.35), buyers thought they were getting a macaroni dinner along with some wine to sip. The wine was actually a salty liquid intended for use in cooking the noodles. Trading on its success with infants, Gerber tried to market such grownup fare as beef burgundy and Mediterranean vegetables. The company's mistake was to put the food in containers that looked like baby-food jars. Gerber compounded its problem by labeling the product SINGLES. Later research...
...consequence was that by the mid-1970s there was a vacuum that the Sicilian Mafia was all too eager to fill. As law-enforcement authorities have suspected-and Buscetta has now confirmed-Palermo has replaced Marseilles as the center of Europe's heroin business. Authorities estimate that some two tons of pure heroin (worth billions of dollars at street prices) are produced in Palermo each year from opium smuggled into Italy from the Golden Crescent of Iran, Afghanistan and Pakistan. Heroin can often be bought in New York City's Times Square 48 hours after it leaves Sicily...
...version has been gaining ground since the mid-1970s...
...four-passenger, front-wheel-drive auto will carry a $3,990 sticker price that will make it the cheapest new car on the U.S. market. Says Bricklin, 45, a New York City businessman who introduced the first Japanese Subaru to the U.S. in 1968 but crashed during the mid-1970s when he built a gull-winged sports car that bore his name: "The Yugo will be like a 19? hamburger with meat...
...similar public warning had been made before the latest bomb attack-a fact that made especially feeble Ronald Reagan's attempt to blame the lapse in security on cutbacks in CIA operations before he took office. Although there was a steady reduction in intelligence operations through the mid-1970s, President Carter began beefing up the agency's budget...