Word: mid-1990s
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Johnson & Johnson felt much the same way in the mid-1990s about its new business selling stents, the tiny devices used to prop open clogged arteries. With a virtual monopoly of the billion-dollar business, J&J alienated many of its cardiologist customers by charging high prices and failing to develop a new generation of product. When competitors like Guidant and Boston Scientific came out with their own stents, customers were eager to abandon J&J (which has admitted being slow to innovate but denies that its pricing was at fault). Says Sydney Finkelstein, a professor at Dartmouth's Tuck...
DeGeneres is probably best known for her role on the mid-1990s sitcom, “Ellen.” The writer-producer-actor famously came out in an April 1997 episode, making her television’s first leading lesbian...
Success aside, Nike has had its stumbles. When it began outfitting Chinese professional soccer teams in the mid-1990s, its ill-fitting cleats caused heel sores so painful that Nike had to let its athletes wear Adidas (with black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike...
...Republicans began building their database, which they call Voter Vault, back in the mid-1990s. It's no accident they got a head start: Bush adviser Karl Rove used to run a direct-mail company, so he knows the value of a few good leads. "We don't say a lot about Voter Vault," notes Christine Iverson, press secretary for the Republican National Committee. "A lot of the information is strategic, and the less the Democrats know the better." Secret it may be, but Voter Vault caused a stir last month when it emerged that the Republicans had--wait...
...than two major hurricanes per year, which raises the central question of this hurricane season: Why is the Atlantic producing so many big storms these days? The reason, believes Goldenberg, lies in a broad 1F-to-1.5F rise in sea-surface temperatures that occurred in the mid-1990s. That slight but significant increase is thought to be due to a cyclical shift in ocean-circulation patterns. When the Atlantic last warmed, between 1926 and 1970, a parade of monster storms menaced the Caribbean and the coastal U.S. Then, between 1970 and 1994, sea-surface temperatures dropped...