Word: mid-western
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What lives in an Eastern or Mid-western city, ranges in age from 21 to 40, earns about $7,500 a year and is thirstier than a Bavarian immigrant? Answer: the typical U.S. beer drinker. Beer production in the U.S. last year reached 98.5 million barrels, or 27 gallons for every adult. No less than 75% of this sea of suds, however, was downed by those 21-to-40 urbanites, who constitute only 20% of the population. Since the group's size is due to increase 11% by 1970 and another 37% by 1980, even higher beer sales foam...
Realistically, Nigeria has never been a nation in much more than name. It is divided into three mutually suspicious ethnic areas, the semifeudal but dominant Moslem Northern Region, the enterprising and oil-rich Eastern Region, home of the clever Ibo tribesmen, and the relatively urbane Mid-Western and Western regions, where sophisticated Yoruba leaders like to say, "We are the English of Nigeria, clever and diplomatic, no final commitments and always a foot in each camp." And despite its democratic facade, Nigerian politics is little more than a raw power struggle between two shifting alliances of regional and tribal parties...
Another, a suave type, feeling grossly outclassed by Harvard sophistication, adopts an alien mid-western twang and cultivates a homespun humor and the slightly hayseed appearance of an endearing country lad. A third arrives sporting a youthful social idealism. Finding this stance unfashionable, he soon outdoes his classmates in pretending to the cynicism of a world-wise septagenarian. Sometimes one's entire undergraduate career may become an act. "The Snow-Man," of one sort or another, is a traditional Harvard phenomenon The ethos of this complex is ambition; its characteristic emotion is frustration...
...that section is locked up for Johnson and the pivotal area in the election has changed. Even if Goldwater were to carry the South (including the border states) and the West minus California, he could not be elected unless he dented a number of Mid-western states; Illinois, Minnesota, Wisconsin, Missouri, Michigan, and Ohio. And it is precisely in these key states that the Minnesota Senator's appeal is strongest. As representative of a farm state and expert rural campaigner, Humphrey will undoubtedly hold some of the farm vote from Goldwater while at the same time helping Johnson...
...exceptionally strong performance will be required to outscore even Williams and Vermont, the other Eastern teams, and Michigan state, the mid-Western entry...