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...mid-1990s, management began to reassess TSC's market position. "The number of farmers was shrinking," Scarlett says. "We started looking at people who enjoy the rural lifestyle." Baby boomers were beginning to migrate from cities to rural areas, and these new rec farmers were spending $5.5 billion annually on supplies. "Lifestyle" positioning demanded big changes in merchandise. Farmers raise livestock. Lifestyle farmers have pets and ride horses for fun. Farmers buy feed in quantity and cheaply. Faux farmers buy pet "food" and spare no expense. So TSC stocked up on equine products, bird supplies and pet chow. Out went...

Author: /time Magazine | Title: Greener Pastures | 5/4/2005 | See Source »

What XM lacksand what Sirius is gambling onare marquee names like Howard Stern and Martha Stewart, stars who CEO Karmazin is convinced will differentiate his brand and lure subscribers and, eventually, big ad dollars. Stern, whose history with Karmazin dates to the mid-'80s, fits in naturally with Sirius' bad-boy image. Frustrated by the feds' indecency crackdown, Stern is literally counting down the minutes (on his website) left on his contract with Infinity, his current home. He has been a relentless promoter for Sirius, trying to coax his 12 million listeners over to pay radio. He is also charging...

Author: /time Magazine | Title: Media: Making Waves | 5/4/2005 | See Source »

...speculation was put to rest in mid-April when Estée Lauder revealed that Ford--along with Domenico de Sole, Gucci's former CEO and Ford's partner in building and then fleeing the company--is indeed signing on but not as a hire. In one of two deals that will launch a privately owned Tom Ford luxury brand, the Texas-born designer--who long maintained that he would never put his name on a label--will design a limited line of beauty products due out this holiday season under a Tom Ford for Estée Lauder label and follow...

Author: /time Magazine | Title: Branding: A Bid for Star Power | 5/4/2005 | See Source »

...1980s, he desperately tried to distance himself from the Zeppelin legend - and unfortunately succeeded, churning out album after forgettable album of turgid, synth-heavy pop. A foray into R&B covers with a band called The Honeydrippers brought him some commercial success, but little creative joy. In the mid-'90s, he reunited with Page. The duo's live shows frequently revisited Zeppelin's Valhalla heights, but their formulaic studio album, 1998's Walking Into Clarksdale, lumbered along like a mastodon. "We were always dogged by the past," admits Plant. "It's better like this, apart. It gives me more space...

Author: /time Magazine | Title: The Secret Life of Plant | 5/4/2005 | See Source »

...Cuban native, Calixto joined the Harvard Trademark Program in the mid-1990s as assistant to the director and in 1997, was promoted to the directorship...

Author: By Alexander H. Greeley, CONTRIBUTING WRITER | Title: Marking Harvard Territory | 5/3/2005 | See Source »

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