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Zhang hadn't yet been born when Nike founder Phil Knight first traveled to China in 1980, before Beijing could even ship to U.S. ports; the country was just emerging from the turmoil of the Cultural Revolution. By the mid-'80s, Knight had moved much of his production to China from South Korea and Taiwan. But he saw China as more than a workshop. "There are 2 billion feet out there," former Nike executives recall his saying. "Go get them...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

Success aside, Nike has had its stumbles. When it began outfitting Chinese professional soccer teams in the mid-1990s, its ill-fitting cleats caused heel sores so painful that Nike had to let its athletes wear Adidas (with black tape over the trademark). In 1997, Nike ramped up production just before the Asian banking crisis killed demand, then flooded the market with cheap shoes, undercutting its own retailers and driving many into the arms of Adidas. Two years later, the company created a $15 Swoosh-bearing canvas sneaker designed for poor Chinese. The "World Shoe" flopped so badly that Nike...

Author: /time Magazine | Title: Marketing: How Nike Figured Out China | 10/24/2004 | See Source »

...Guevara characterized in Walter Salles’ seductive new film The Motorcycle Diaries is a far cry from the iconic figure, sporting beard and beret, found in so many dorm rooms and poetry lounges. This is Ernesto Guevara de la Serna (Gael García Bernal) in his mid-twenties, before he was Che. The film picks up Guevara’s life in 1951 as he embarks with his compatriot, Alberto Granado (Rodrigo de la Serna) on his travels—powered, initially, by the namesake motorcycle, of course—bound for the southern tip of South America...

Author: NO WRITER ATTRIBUTED | Title: Happening | 10/22/2004 | See Source »

Entitled “Field Photography: The Marsh Arabs of Iraq,” the exhibit offers a unique glimpse into the lives of Iraq’s Marsh Arabs or Ma’dan tribes that until the mid-1980s lived in mud huts on southern Iraq’s rich Tigris and Euphrates Rivers...

Author: By Melanie A. Tortoroli, CONTRIBUTING WRITER | Title: Photos of Iraq Document Lost Way of Life | 10/22/2004 | See Source »

...sweetly begins to tell the story of the crazy girl from Tufts who is currently sitting in his dorm after randomly facebook.com-ing his roommate—the girl gets up and walks away mid-story...

Author: NO WRITER ATTRIBUTED | Title: Winging It | 10/21/2004 | See Source »

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