Word: midcampaign
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...Image. Lott's main problem in early campaigning was his dullness. Stolid and rigid, with cold blue eyes and a piping voice that made him sound slightly ridiculous, he left his audiences unimpressed. In midcampaign, however, he switched tactics. He struggled to lower his voice a few notes, assumed the role of a wise parent, and at the same time began pepping up his campaign with vicious personal attacks on Quadros. He called Quadros everything from insane to dictatorial, said that Quadros' election would lead to bloody civil war, charged that Quadros was trying to buy the election...
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