Word: middleclass
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Dates: during 1980-1989
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...Chicago headquarters in early 1978 admitted the company's shortcomings and warned that Sears had to get back to its roots. Said the study: "We are not a fashion store; we are not a store for the whimsical nor the affluent. Sears is a family store for middleclass, homeowning Americans...
...document known as the "Yellow Book" leaked out of Chicago headquarters. It laid out the company's woes in a disarmingly direct manner. "We are not a fashion store, we are not a store for the whimsical, nor the affluent," it declared. "Sears is a family store for middleclass, homeowning Americans." To refocus the company, Telling in 1980 promoted Edward Brennan, a third-generation company man, to head the merchandise group-to the astonishment of longtime employees; Brennan was only 46 at the time...
Yale University President A. Bartlett Giamatti at Yale University in New Haven, Conn.: "In urging you beyond ideology, I offer the view of one person, one who is clearly middleaged, middleclass, middle of the road-a view of one not given to extremes but to the middle. My middle view is the view of the centrist. I do not simply urge a long night of watching against the ideologue's delusive plausibility. I urge the positive, balanced, continuous operation of the mind and spirit that surges to do the work of civilization from the center without simplistic zealotry...
Unlike the antiwar protesters of a decade ago, most of whom were young, white and middleclass, the freeze movement has attracted followers from across the socioeconomic spectrum. So far, this has been a source of vitality and political strength. But with upwards of 100 organizations either participating in this weekend's rally or lending their support, divisions have inevitably begun to appear. Notably absent on June 12, for instance, will be representatives of the Washington, D.C.-based Ground Zero, which has done much to stir national concern over nuclear arms. Explains Founder Roger Molander: "We are trying to maintain...
Another group that will not be represented is the growing peace that has already held several unauthorized protests in East Germany. Like some of the middleclass, middle-of-the-road West Germans who participated in October's rally, many of East Germany's unofficial peace protesters blame both the U.S. and the Soviet Union for fueling the arms race...