Word: middlemenã
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...once protected the region’s farmers. Now, the price is determined on world commodity markets. Small farmers, who produce the bulk of the world’s cocoa, are particularly vulnerable to volatile world prices. The cocoa purchasing system is also skewed in favor of traders and middlemen??farmers generally see little of the increased profit when chocolate prices rise. According to the European Fair Trade Association, farmers typically receive only five percent of the profit from chocolate sales, while traders and manufacturers receive 70 percent...
...might claim that fair trade coffee importers distort the market by instituting a price floor of $1.26 per pound for the fairly traded beans. Any distortion of a market often makes proponents of laissez faire economic theory very uncomfortable. The market for coffee, however, is already distorted by parasitic middlemen??often referred to as “coyotes” by Latin American coffee farmers...
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