Word: middlemen
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...Like all middlemen, these coyotes serve a purpose in the market: to buy coffee from small farms and sell it to American coffee distributors at a huge markup...
...everything to do with switching to a higher grade of coffee,” Samuel B. Houshower ’03, a member of HFTI. “‘Fair trade’ saves money by dealing directly with the growers and cutting out middlemen...
...learning now. When the company expanded its sales network in 1998, many observers thought Dell wouldn't make much headway because its business model was wrong for China. Unlike conventional PC companies, Dell makes machines to order and ships them directly to the customer. There are no retailers or middlemen involved; Dell asks its customers to pick and choose the computer configurations they want from a menu and then to complete the sale via the Internet or telephone...
...cooperatives. Farmers are guaranteed a minimum price of $1.26 per pound, and if market prices rise above the fair trade premium, farmers receive 10 cents more than the market price. Fair trade coffee is a feasible alternative because it is bought directly from cooperatives, instead of through exploitative middlemen, called coyotes, who are pervasive in the coffee trade...
Done. We shake hands. Tip and Lek have been sold. Again. This time to Jonathan, the photographer working on this story, and me. Mama San is not worried about finding replacements. "Their mothers or the middlemen bring them to me," she says. "There are always fresh ones...