Word: midi
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Dates: during 1970-1979
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...subscriber to Women's Wear Daily I have been amused by the persistence of Mr. Fairchild to push the midi onto the American women [Sept. 14]. All year WWD has sung the praises of the Longuette and branded Xs over the knees of women, like Jackie O, who have been "caught short" in minis. Now WWD has the chutzpah to call their midi-clad favorites "fashion victims" because they "allow fashion to wear them rather than wearing the fashion that suits them." Is Women's Wear Daily laughing at its ability to turn women into trend-following sheep...
...definitive balloting on Women's Lib will be conducted this fall. If the midi wins, back to Kinder, Kiiche, Kirche with the whole sorry lot of them...
There is, after all, a place where American women might escape the oncoming tyranny of midi fashions, though it seems an extreme solution. Despite the normally puritanical attitude of most Communist regimes, East Germany's state fashion institute has pronounced its anathema on the midi. "Such creations do not agree with our active style of life," said a spokesman for the Deutsches Mode-Institut, which dictates styles to East German couturiers. "The main characteristics of our fashion are: young, optimistic and purposeful...
...Midi to Padded Jacket. In its reincarnation as the Zhiguli, the 124 has undergone considerable modification. Among other things, it has been given a sturdier suspension system to survive Russia's potholed roads, and a number of other features, such as a battery that loses little power at 58° F. below zero and warmed door handles, to cope with the bitter cold Russian winters. As an Italian journalist in Moscow put it: "A sexy Italian maiden in a midiskirt and high heels has been sent off into the Russian taiga with boots and padded jacket for a hard...
...developments gave the midi something of a push. In his 1968 fall collection, Yves St. Laurent showed "city pants"?pants to wear to work, parties, restaurants and the theater. Fairchild is firmly convinced that pants on women are "gross," but he paid attention when Designer Marc Bohan told him that they would get the women used to the notion of covering up their mini-bared legs. The second event was the 1969 movie The Damned, a period-costumed portrayal of the decadence of 1930s Nazidom. Fairchild loved the long slinky dresses so much that he gave private screenings...