Word: midi
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Dates: during 1970-1979
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...clothes-conscious American women, the summer of discontent is over; this week the autumn of decision begins. Home from vacation, they face the most difficult fall shopping dilemma in decades: whether to go for the midi. Not since Christian Dior's 1947 New Look has a descending hemline raised such a furor. Men denounce the midi as a threat to the golden days of mini ogling; women insist that it will make them look old, or ugly, or dumpy, or sawed-off?or all of these; and the fashion industry has been deeply split by its advent...
...Chick' "; "Fight the Fags-Boycott the Midi"; "I Am Not a Barbie Doll." Stewardesses protesting regulations that prevent women with children from keeping their jobs carried banners reading: "Storks Fly-Why Can't Mothers...
...face it. The midi [Aug. 3] is for fun and games. Who in their right mind wants to look like a stylish mushroom? Who wants to grease the palms of Paris "designers" (who all had the same vision at once) and textile companies...
Manhattan stores such as Bonwit Teller, Lord & Taylor and Ohrbach's have also been advertising the midi lustily, and more directly. Proclaimed Ohrbach's: "THE KNEE is DEAD...
...Christ's sake, Howard, get off my back." Stein and Hardy are now con spiring to persuade women employees to wear pantsuits in the office to fight the onslaught of the midi. Hardy's next plan is to wipe out neckties at the Drey fus headquarters. "By fall," he says, "we'll be wearing turtleneck sweaters...