Word: midi
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Dates: during 1970-1979
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...attire delighted U.S. manufacturers, designers and women's publications already committed to following the French Longuette look, which was emphasized at the Paris show in January. It dismayed strong-willed women and Seventh Avenue manufacturers still loyal to the miniskirt. For what better advertisement for the midi or Le Long Look than France's long first lady...
...spring fashion collections proved the usual circus: patrons clawed for chairs, models for air and buyers for exclusive rights. Over all, suspended in the salon air like a huge, equivocal cloud, hung the crucial question: What of the miniskirt? Would couturiers give it short shrift, lowering hems to midi and maxi lengths? The answer, by week...
Emanuel Ungaro remembered the mini fondly in a series of short, pleated skirts but covered most with midi-length coats, while Jacques Esterel's "he and she" collection featured tunics all round, ankle length and so narrowly cut as to be equally hobbling for either sex. Courrèges lowered his sights with a floor-length black vinyl apron atop flaming red briefs. (It is not the most practical outfit, but that did not seem to matter when Raquel Welch modeled it.) Mostly, Courrèges fell back on the old jumpsuits, made of vinyl and stickier than ever...
Chanel kept her hems right where they have always been, demurely covering the knee and, just by standing still, came out ahead of the game. Marc Bohan was not sure who was winning: so as not to offend either team, he showed see-through, midi-length chiffon evening dresses with minislips worn underneath. But it was Pierre Cardin who saved the day for leg fetishists with a series of long skirts that are almost as revealing as the mini, and even more alluring. The Cardin trick: a slit that runs from ankle to thigh, occurs either at the sides...
...trend-setting Couturiers Valentino, Forquet, Oscar de la Renta and others have their way, the well-dressed woman will soon look like Bette Davis on The Late Late Show. The new low, low hemline has been officially named the Midi, but many fashionplates have unkinder words for it. "Extraordinarily ugly," said Mrs. William F. Buckley. Opined a Roman beauty: "I hate it, I'm disgusted by it, I think it's horrible" -adding sagely, "If it becomes real fashion I'll adapt myself to it." Said Mrs. Gianni Agnelli: "I only hope the designers put some slits...