Word: midi
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Dates: during 1970-1979
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This new wardrobe has a long midi-coat, but the skirts are mini and the girls also will have the option of wearing pants. Nowhere in sight are shorts. Just to keep the record straight...
...pants design [Feb. 1] is an obvious and frenzied subterfuge on designers' part, aimed at further discrediting short fashions and finally establishing the stillborn midi, thus maintaining fashion's faltering and sweaty grasp on the American dollar. Even TIME'S pictorial couldn't save the attractive girls from the jellied-thigh look. The love for the greasy till has produced yet another fumble...
...that we've seen the hot pants, could we please have a second crack at the midi? It makes more sense...
There are a few bright daubs in the gray austerity. Last week American introduced modish new outfits for its stewardesses; aiming to please all tastes, the uniforms include mini and midi skirts as well as shorts. Still, all the cost shaving, plus improved travel prospects for spring, are making the carriers' long-depressed stocks increasingly attractive. One day last week seven of the 15 most actively traded issues on the Big Board were airlines, and all seven posted gains...
Show Stopper. Manhattan Boutique Owner Jimmi York credits the craze to anti-midi, proleg passion. "The way women are buying and men are reacting," she explains, "it would seem legs have been out of sight for ten years, not ten months." Furrier Jacques Kaplan favors mink and broadtail shorts, priced up to $200, which are perfectly at home in his zebra-walled living room (see color picture). Says Kaplan: "They are the quickest way to fight the long length." Buyers couldn't agree more. In Paris, minishorts are an everynight, run-of-the-disco affair. They are particularly suited...