Word: midi
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Dates: during 1970-1979
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With the advent of the midi skirt, and nothing whistling but the winter winds, women's fashions seemed to have reached desperate straits. The only way to cross them, clearly, was in pants. Knickers and gauchos, hiphuggers, bell-bottoms and jeans-all are currently outselling dresses of any length. Women in pants are no longer restricted to appearances at the local supermarket but are welcomed at offices, restaurants, theaters and nightclubs around the country...
Other pants are also covering for the future of the midi. Gauchos, the wide-cut dress-length trousers, had a brief spurt of popularity in the autumn. Paris' highly heralded "hot pants"-short shorts that make a good stab at compensating leg watchers for the loss of the mini-are expected to do a long, long business come spring. But for now, the rage is mainly for jeans. Boutique Owner and Designer Frankie Welch, whose pants sales account for 60% of her business, regards the current madness as the ultimate in fashion whimsy. "I'm from Georgia...
...sloppy romantic interlude which ends in no good for one more tough American broad. Although the death watch exploits Ryan O'Neal as the rebellious scion with a lump in his throat, the real focus of this 1940 star-posturing is Ali McGraw. (Had she worn the midi, it would have been a little too ludicrous...
Expensive Midi. The downtown merchants-who have to cope with the crime, grime and transport snarls of the central city-are being hurt worst. There are some exceptions; for example, Chicago's Marshall Field and San Francisco's I. Magnin are doing well. On the other hand, in the twelve months ended last August, retail sales in downtown Cleveland plunged 23%; they fell 12% in downtown Philadelphia, 10% in Los Angeles, Baltimore and Boston...
...street's leading stores made stabs at enlivening their fashions and sprucing up their interiors. The results, often as unsatisfactory as a dowager in a miniskirt, alienated older customers and failed to win back the young from the flashy boutiques. The quick plunge into the unpopular midi fashions was particularly punishing...