Word: midi
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...Parisian chemise looks very old to me." Impoverished once by the midi superflop of 1970, other Yankee buyers announced plans to hike hemlines to more profitable altitudes or to use slinkier, clinging fabrics for the U.S. market. "People don't care about what Paris says," commented a liberated pro from one Chicago boutique. "It takes a while for things to filter down. Maybe by next fall it will make a difference-pants are what's selling...
...Since the favored fabrics of 1974 are gossamer-thin and always unlined, they need, even demand ample length to prevent skirts from being unintentionally hoisted at the slightest breeze. The result is a calf-length skirt that is wider, freer and not quite as long as the ill-fated midi...
...always, hemline lengths "don't really matter" any more to the likes of Yves St. Laurent; as always, buyers and fashion writers looked first to the calf. The results were generally high-level (just below the knee), though midi-scarred U.S. buyers noted nervously that St. Laurent, Marc Bohan and others insisted on prolonging the scene in some of their models all the way down to mid-calf level. Ungaro even dipped to just-above-ankle, granny-style length for streetwear, to be worn over high-heeled boots. Still, there was much to applaud (if not to afford): daytime...
...woman leader has been seen wearing a dress in public since the cultural revolution. Heads snapped, therefore, when Chiang Ching, who is also Mrs. Mao Tse-tung and No. 3 in the Politburo, appeared at the floodlit Sino-U.S. basketball game in Peking wearing a well-tailored gray midi with white sandals and a white shoulder-strap bag. The Americans won 89 to 59. But Mrs. Mao, dazzling in her nonuniform and seated next to American Envoy David Bruce, had scored the most points...
...fashion world thrives on small controversies; last week's was over skirt length. To some retailers, some of the BigSkirts looked like a secondhand midi of a few seasons back. That calf-length style was a fiasco. Said Sara Monteil, a buyer for Continental Purchasing Co.: "American buyers remember the midi just like the Alamo and they aren't going to repeat old mistakes." Griped Norman Wechsler of Saks Fifth Avenue to Women's Wear Daily: "The last time we had the long lengths, even the stock market went down." Bob Sakowitz, executive vice pres ident...