Word: midi
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...pants design [Feb. 1] is an obvious and frenzied subterfuge on designers' part, aimed at further discrediting short fashions and finally establishing the stillborn midi, thus maintaining fashion's faltering and sweaty grasp on the American dollar. Even TIME'S pictorial couldn't save the attractive girls from the jellied-thigh look. The love for the greasy till has produced yet another fumble...
There are a few bright daubs in the gray austerity. Last week American introduced modish new outfits for its stewardesses; aiming to please all tastes, the uniforms include mini and midi skirts as well as shorts. Still, all the cost shaving, plus improved travel prospects for spring, are making the carriers' long-depressed stocks increasingly attractive. One day last week seven of the 15 most actively traded issues on the Big Board were airlines, and all seven posted gains...
Show Stopper. Manhattan Boutique Owner Jimmi York credits the craze to anti-midi, proleg passion. "The way women are buying and men are reacting," she explains, "it would seem legs have been out of sight for ten years, not ten months." Furrier Jacques Kaplan favors mink and broadtail shorts, priced up to $200, which are perfectly at home in his zebra-walled living room (see color picture). Says Kaplan: "They are the quickest way to fight the long length." Buyers couldn't agree more. In Paris, minishorts are an everynight, run-of-the-disco affair. They are particularly suited...
With the advent of the midi skirt, and nothing whistling but the winter winds, women's fashions seemed to have reached desperate straits. The only way to cross them, clearly, was in pants. Knickers and gauchos, hiphuggers, bell-bottoms and jeans-all are currently outselling dresses of any length. Women in pants are no longer restricted to appearances at the local supermarket but are welcomed at offices, restaurants, theaters and nightclubs around the country...
Other pants are also covering for the future of the midi. Gauchos, the wide-cut dress-length trousers, had a brief spurt of popularity in the autumn. Paris' highly heralded "hot pants"-short shorts that make a good stab at compensating leg watchers for the loss of the mini-are expected to do a long, long business come spring. But for now, the rage is mainly for jeans. Boutique Owner and Designer Frankie Welch, whose pants sales account for 60% of her business, regards the current madness as the ultimate in fashion whimsy. "I'm from Georgia...