Word: midi
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...through the summer the questions loomed over the fashion horizon: Whither the midi? Would autumn, and the return to real clothes, find women taking the downward drift in stride, their minis in mothballs, their legs in hiding? Designers scoffed at alternatives, and so-called smart stores had little else in stock. But October is here and almost gone, and only the leaves are falling; skirts are just about as short as ever. All told, the mid-calf hemline seems clearly a long-lost proposition...
...elections, canvassed more than 22,000 readers this month, reported 83% wearing skirts above the knee (a percentage in accord with the daily "Hem Line Index," compiled by Manhattan's Women's Haberdashers shops and posted in the window of the main store). Sales figures for the midi are harder to come by, though a representative of a chain of Boston dress shops admits, "Business is not as bouncy as we would like...
More Alterations. Washington, D.C., merchandisers report a steady flow of "bring-backs," generally attributable to husbands whose passions, and fountain pens, run dry at the midi. Trial selections of mid-calf fashions sold so poorly that stores in Miami, Atlanta and Portland ordered only 10% of their fall stock in the longer lengths, are getting little help from customers in reducing even that small fraction. At a Los Angeles fundraising party for Governor Reagan this month, a cool three out of 450 lady guests turned up in midis; the rest brazened it out in long gowns or pants. Even...
...sure when John Burr Fairchild [Sept. 14] is a bitter old man, he will regret 1970, when he did his best to turn all of us who are young at heart into bitter old women with his midis. When women's knees were free, their spirit was free. They became younger, more energetic, happier. The midi makes them old, dowdy and grumpy...
...midi become the Edsel of fashion...