Word: midi
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...subscriber to Women's Wear Daily I have been amused by the persistence of Mr. Fairchild to push the midi onto the American women [Sept. 14]. All year WWD has sung the praises of the Longuette and branded Xs over the knees of women, like Jackie O, who have been "caught short" in minis. Now WWD has the chutzpah to call their midi-clad favorites "fashion victims" because they "allow fashion to wear them rather than wearing the fashion that suits them." Is Women's Wear Daily laughing at its ability to turn women into trend-following sheep...
...Midi to Padded Jacket. In its reincarnation as the Zhiguli, the 124 has undergone considerable modification. Among other things, it has been given a sturdier suspension system to survive Russia's potholed roads, and a number of other features, such as a battery that loses little power at 58° F. below zero and warmed door handles, to cope with the bitter cold Russian winters. As an Italian journalist in Moscow put it: "A sexy Italian maiden in a midiskirt and high heels has been sent off into the Russian taiga with boots and padded jacket for a hard...
Meanwhile, Fairchild has plenty to occupy him in just churning out Women's Wear and battling for the midi. Field headquarters for the fray is Fairchild Publishing's grubby third-floor editorial room, a noisy, bare-floored relic straight out of Front Page, where editors shout and ink-stained copy boys scurry. A few feet away from Fairchild's scarred, wooden desk sits Publisher Brady, who starts the day at WWD by calling the top editors together for a brutal analysis of that morning's issue. "That sketch on Page One today is grotesque," he snapped at a recent session...
...midi campaign, Fairchild's principal strategists are Brady and June Weir, WWD's fashion editor, whom Fairchild made a vice president in a recent shakeup (and whom Jacques Tiffeau calls "a nun with a knife in both pockets"). Fairchild and Brady have been close friends ever since 1953, when John was covering the retail stores and Brady was working in Macy's advertising department. Weir came to WWD in 1954, also from Macy's, where she had been an assistant buyer. Fairchild first got the midi notion in 1966, says Weir, when he saw Zhivago-inspired coats in Paris...
...developments gave the midi something of a push. In his 1968 fall collection, Yves St. Laurent showed "city pants"?pants to wear to work, parties, restaurants and the theater. Fairchild is firmly convinced that pants on women are "gross," but he paid attention when Designer Marc Bohan told him that they would get the women used to the notion of covering up their mini-bared legs. The second event was the 1969 movie The Damned, a period-costumed portrayal of the decadence of 1930s Nazidom. Fairchild loved the long slinky dresses so much that he gave private screenings...