Word: midi
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...clothes-conscious American women, the summer of discontent is over; this week the autumn of decision begins. Home from vacation, they face the most difficult fall shopping dilemma in decades: whether to go for the midi. Not since Christian Dior's 1947 New Look has a descending hemline raised such a furor. Men denounce the midi as a threat to the golden days of mini ogling; women insist that it will make them look old, or ugly, or dumpy, or sawed-off?or all of these; and the fashion industry has been deeply split by its advent...
...battle rages in millions of American homes, from the White House to the Chicago split-level whose car boasts a bumper sticker that proclaims: "Mini yes, Midi no!" "I feel this is a graceful length for me," says Pat Nixon. Says her daughter, Julie Eisenhower: "I think most midis are ugly, dowdy." Bill Fine, president of Bonwit Teller, thinks?one might say hopes?that "the longer lengths have manners, more style. Perhaps it has something to do with moral awareness." A protest signed by 335 customers of the Sanger-Harris store in Dallas reads: "We object strongly to being suppressed...
Ordinarily, fashion designers are at the center of arguments over new styles. In the case of the midi, however, the dominant force is a publisher, the press lord of a tiny trade-journal fiefdom that churns out eight publications that few Americans have ever heard of?except for one. He is John Burr Fairchild, 43, the head of Fairchild Publications and the boss of Women's Wear Daily, the terror tabloid of the fashion world. Fairchild is a puzzling study of opposites. Though the columns of WWD are filled with the social doings of what he calls the "Beautiful People...
...Women still follow the leader," says Henry Clements, a dress-manufacturing consultant in New York. "When cold weather comes in, you can bet that the longer look will be universal." Bill Fine of Bonwit's takes a boudoir view of the midi: "My feeling is that it's like seduction. It's not whether a woman will go for it, but how far she'll go." John Fairchild's wife Jill admits that she did not like the long skirt for the longest time. "But Johnny kept bringing me things," she says, "indoctrinating and brainwashing, and now I think...
...Chick' "; "Fight the Fags-Boycott the Midi"; "I Am Not a Barbie Doll." Stewardesses protesting regulations that prevent women with children from keeping their jobs carried banners reading: "Storks Fly-Why Can't Mothers...