Word: midi
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...that "you can't say to women, 'You've got to drop your hemline 20 inches.' " Still, he is doing just that for some coats and skirts, although he is keeping his dresses short and snappy. Bill Blass is turning out a half-hearted 50%-midi collection; Oscar de La Renta promises to go to "all lengths for spring and summer," but is flinging caution-and leftover minis-aside for a fall collection destined to be 100% pure midi. That will leave him two seasons behind James Galanos, whose current collection shows not so much...
...Midis already account for close to 5% of the dresses currently in stock in most U.S. stores, and French and Italian copies (most of them long-line Valentinos) filtering in this month are pushing minis even farther back on the racks. Last week Ohrbach's ushered in an import collection of 50 styles, each and every one the long length. For Seventh Avenue, the midi could be the answer to every merchant's prayers-a way out of the current buying slump. If midis catch on, they could bolster business by more than 30% this year...
Pulling the Wool. Not if much of the public can help it. "The midi is all right in its place, like in a dungeon," muttered Los Angeles Film Maker Michael Huemmer. "It makes women look like tea cosies," said a Chicago housewife. "Instant age," sniffed a Boston fashion writer. "If God wanted women to go around all covered up that way," says Atlanta TV Reporter Tom Loughney, "they'd be born like that." Still, such protests rarely reach farther than across a bar or a park bench. What the midi mania clearly calls for is mass resistance...
...Actresses Lizabeth Scott and Connie Stevens, Mrs. Harold Robbins and Barbara Mutton's daughter-in-law, Cheryl Reventlow). Dues of $20 a year were established, mainly to cover costs of petitions and bumper stickers like the one already being printed in shocking pink and shocking language: UP YOUR MIDI. "We're not going to let them pull the wool over our legs as well as our eyes," says Mrs. Hutner, miniskirt flashing. "Women aren't going to be sheep any more." Sheepishly, L.A. Mayor Sam Yorty agreed to celebrate this week as POOFF week, with booths...
...Chapters of Mrs. Hutner's POOFF Inc. last week broke ground in Middle America. Nebraska POOFF Chairman Mrs. Sylvia Bayless last week led her band of protesters to their first mass rally at a Bellvue shopping center. The theme-"Wear a Mini, Bring Your Man to Protest the Midi" -drew 1,000 sympathizers, all of whom dutifully signed on the dotted lines of petitions. Says Mrs. Charlotte Darwin of Goldsboro, N.C., of her prospective...