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...Bush's personality is political gold, it was mined in Midland. No conversation with Bush or those who know him lasts very long without loping back to the dusty oil town on the flat plains of West Texas where Bush grew up and then returned to try his hand at business. In the narrative of Bush's life, Midland is seen as a kind of egalitarian utopia. His wife Laura is from Midland, and Bush says he will be buried there. When asked the difference between him and his famously preppy father, the candidate often simply says "Midland...

Author: /time Magazine | Title: Campaign 2000: The Selling of George Bush | 7/24/2000 | See Source »

...Midland even informs Bush's policy preferences. Not long ago, on a campaign swing to Oregon, he tried to explain to a group of factory workers why he believes a portion of their Social Security should be invested in private accounts. "Maybe it's because I was raised in West Texas, far away from the center of power," Bush said, "and I trust individuals." McKinnon and a film crew flew to Midland last month to shoot footage for the convention film, and references to Bush's homestead are sure to find their way into the convention speech...

Author: /time Magazine | Title: Campaign 2000: The Selling of George Bush | 7/24/2000 | See Source »

This West Texas city built on oil is the starting point for the Bush backstory; the second chapter of his autobiography, written mostly by Hughes, is titled "Midland Values." For those who market Bush, highlighting his Midland roots is a way to counter a competing impression of the man as a callow, underachieving product of a wealthy, East Coast elite. For a candidate short on biography, Midland solves a problem. There's no wartime heroism in Bush's past or a hardscrabble beginning. This is someone who concedes he was something of a mess until he was 40. For Bush...

Author: /time Magazine | Title: Campaign 2000: The Selling of George Bush | 7/24/2000 | See Source »

...election in which authenticity is a must, Bush's attachment to Midland has the added value of being true. He spent his formative years there, before the family moved to Houston when he was 12, playing baseball, throwing rocks and riding his bicycle to the Roy Rogers movies downtown. But more telling is that after completing the trifecta of a privileged East Coast education--Andover, Yale and Harvard--Bush returned in 1975. "He decided these were just his kind of people," says boyhood chum Charlie Younger. Bush wore loafers without socks, but in the time he lived there, first...

Author: /time Magazine | Title: Campaign 2000: The Selling of George Bush | 7/24/2000 | See Source »

...Bush's Midland bona fides are real, the campaign's mythologizing of the place is outsized. "It's a place where the sky is as big as your dreams," gushes an aide. The reality of Bush's Midland is not as ideal as advertised. "The rewards are pretty disproportionately given out," says Bush's boyhood next-door neighbor Randall Roden. "There was some diversity with Indians and Mexicans, but you didn't find them owning oil companies or running them." In the 1950s the Midland Bush knew was prosperous and virtually all white, a town legally segregated just like others...

Author: /time Magazine | Title: Campaign 2000: The Selling of George Bush | 7/24/2000 | See Source »

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