Word: midlist
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...LIPTON, SIZZLE AND STIR "When you cook," said commercials for this prefab meal kit, "you're a family." And what a family! In one of the spots, surreally cast with a potpourri of midlist celebs, "Mom" Sally Jessy Raphael and "Dad" Chuck Woolery fuss in the kitchen, while the "kids," squabbling over setting the table, turn out to be Pat Morita and Little Richard. Does that dinner mix come in tutti frutti...
...King isn't shy about the implications of his venture, calling it "a chance to become Big Publishing's worst nightmare." But he may be on shakier ground when he suggests that he's blazing trails for "midlist writers, literary writers and... marginalized writers." The Internet can be a lonely place if you're not a marquee name, as King himself might have found out once upon a time without the marketing resources of a powerful publisher to make him a household name first...
...photogenic authors. Would she make an alluring book-jacket photograph? Would he be viable as the subject of a magazine spread that concentrates on what he wears while chopping wood? Toward the end of 1997, news coverage of the industry was less about writers with modest sales (so-called midlist writers) than about particularly attractive writers whose books had spent months on the Best Sellers' list--beneficiaries of what the critics might call the Hunk and Babe Effect...
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