Word: midpark
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Dates: during 1996-1996
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...become the most aggressive U.S. automaker in putting these retailing ideas to work. The company angered many of its dealers by giving CarMax a franchise to sell new Chryslers, Plymouths and Jeep Eagles in Norcross, Georgia, beginning next month. Chrysler is also testing a new-car dealership called MidPark Jeep-Eagle in Dallas, where the fixed-price vehicles carry discounts of $1,800 to $2,000 below the manufacturer's suggested retail price. "People appreciate a low-pressure place that offers a fair price," says MidPark co-owner Jim DeWolfe. That spreading realization could soon turn the car dealer...
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