Word: midseason
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Dates: during 1940-1949
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These findings are from Denver's Security Life & Accident Co.'s unique, five-year-old experiment in insuring high-school athletes against injury. With 60 new pigskin policies written last week, the company expects to have 250 (covering some 8,000 boys) in force by midseason. On its $2-per-player premium rate covering hospital and doctor's bills, the company has lost money but gained much good will and many young life insurance prospects. Its statistics also enhance longevity prospects: one western schoolboy conference, for instance, now requires a brisk warm-up before the second-half...
...midseason thudded by last week, football's journeymen had all but forgotten the Sun's biffy: an eight-column headline story on a pressagent's squib that most of the Chicago Bears came from war jobs. The story had sicked the War Manpower Commission into investigating. But last week Elmer Layden, professional football's commissar, had in his pocket the WMC decision that football is the principal job of professional footballers...
...audience (estimate: 40,000,000 weekly). Their latest Crossley rating is surpassed by about 60 nighttime programs. Even so, Campbell Soup was willing to continue them on a half-hour one-night-a-week basis. But "the boys," as they refer to themselves, were unwilling to swap programs in midseason...
...came out on top in the afternoon basketball games, the Bunnies beating Eliot 34-20, white the Goldcoasters took the Dudley five 23-15. Both games showed the effects of the week of pre-season practice which the hoopsters had this year, with what last year would have been midseason form...
Many a baseball expert predicted at the beginning of the season that this year's World Series, if played at all, would take place on the Fourth of July. But last week U.S. baseball, major and minor, had survived the Fourth, had staged their midseason all-star games and were making elaborate plans for their October finales...