Word: midtown
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Died. Polly (real name: Pearl) Adler, 62, longtime (1920-45) Manhattan madam whose garish parlors were a house away from home for those who found the scarlet parrot on her business card an invitation to expensive pleasure; of cancer; in a Hollywood hospital. At Polly's midtown bordello, amid Louis XVI, Egyptian and Chinese furnishings, and a Gobelin tapestry of Vulcan and Venus "having a tender moment," Racketeer Dutch Schultz took his ease, barking orders to henchmen from under a silken canopy, while in nearby rooms Social Registered patrons reveled, and off-duty cops romped. In retirement, tiny...
...Town. Last week Gruen got his chance to show the country what a determined city can do. Unveiled in Rochester. N.Y. (pop. 316,000), was his Midtown Plaza, a seven-acre. $30 million shopping center smack in the middle of town. Built without federal financial aid. Midtown is a self-contained complex made up by closing off a whole street, and shortening others and using the space to create a system of arcades and malls. Gruen has covered the sunlit mall with a handsomely structured louvered ceiling and has air-conditioned the whole area. Surrounding this central area are about...
...Gilbert J. C. Mc-Curdy and Maurice R. Forman who brought Gruen and his project to Rochester. They had heard of Gruen's plan for a similar center in downtown Fort Worth (still on paper). Together. McCurdy and Forman put up the bulk of the cost to build Midtown; they got Manger and other businesses to go along...
...beneath them for the tired shopper or any idler who wanted to stop for a gossip. As a centerpiece he ordered a big central clock ("Meet me under the clock") that contains puppetry: every half-hour, shoppers see a little "show" keyed to the folkways of a different nation. Midtown's overall effect, says one entranced lady shopper, "is that it's glamorous. You can get all gussied up and have lunch downtown and make a real shopping spree...
...planning philosophy for downtown." First, "the separation of utilitarian func tions from human functions," i.e., truck and service traffic are separated from other traffic by use of the underground truck roads and the underground garage. Second, "the ideal city should fulfill the needs of variety and diversity." Midtown intermingles old and new buildings, tall ones and squat ones, and there is space for a post office, playground and a new auditorium. Third, there must be "improved environmental quality," by which he means the air-conditioned 20th century town square, complete with its fountain and sculptures...