Word: midwesternizing
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Dates: during 1980-1989
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...matter what their political views, virtually all Republicans at the convention were enthusiastic about their nominee. Despite the steaming Midwestern heat (97° F on the second day at the convention), which taxed the arena's air conditioning, the thousands of delegates, alternates and guests chanted "Viva! Olé!", sang God Bless America, danced in the aisles and blew on party horns for 15 minutes after awarding the nomination to Reagan. Said Terrance Martin, 84, a delegate from Lake Havasu City, Ariz., as he stood clapping to celebrate Reagan's nomination: "This is what I've been working for since 1920, when...
...Midwestern aberrations aside, all those reports told us pretty much the same thing: Ford would have liked the number-two spot, but only if Reagan had promised to give the former chief executive everything except his first-born son (giving Ford his second son, would-be Nureyev Ron Jr., was always a part of the deal); when Reagan refused to sign over his soul, the dream faded...
...well educated (Swarthmore '66), she had first joined the radical Students for a Democratic Society and later its violent Weatherman faction, which fought pitched battles with police in Chicago and bombed a police station and a bank in Manhattan. While her father, who owned a string of Midwestern radio stations, was on vacation in the Caribbean, Wilkerson turned over his elegant Greenwich Village home to Weatherman friends, who apparently began making bombs in the basement. A series of dynamite blasts not only demolished the house, but also killed three Weathermen...
...Poland Spring or 20 plain, the highly competitive purveyors of bottled water rarely miss a trick. Now A.J. Canfield Co. has a new client for its bottled Natural Seltzer Water. Reads the back of the label: "An excellent water for all house-plants." In a chorus of ads on Midwestern television and radio stations, Canfield proclaims the wonders of Natural Seltzer when administered to a patient like that limping rubber tree in the corner. Rhapsodizes Vice President Alan Canfield Jr.: "When you water plants with our product, you're giving them food and you're giving their soil...
Though scientific evidence to support Canfield's claims is scant, plant pamperers seem to believe them. At the 10,000 stores in six Midwestern states where Natural Seltzer is sold, sales have grown 40% since the pop-for-plants campaign began. One Glenwood, Ill., woman is so enthusiastic about Natural Seltzer that she wrote asking where she could buy the water in 55-gal. drums. The firm is considering a slightly larger-size bottle, but nothing quite that...