Word: might
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Dates: during 1940-1949
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...readership of TIME. The result, after much work by the Promotion Department, was a 28-page, 19 by 24 inch book titled The TIME Audience in Heraldry. In it were 16 shields, of which six are reproduced below, symbolizing the arms that each of these groups of TIME readers might have worn had they lived before heraldry fell into general disuse. Its purpose was to call attention to TIME'S advertising pages by demonstrating that TIME readers are a most desirable audience for messages about many major products and services...
Bitter Choice. Overshadowing this historic problem is the urgently pressing one of Canada's trade crisis. If the Washington talks do not produce healing prescriptions, St. Laurent must administer some bitter doses from his own medicine closet. He might even have to stop all but the most essential U.S. imports to Canada and let Canada live as best she could on her own production and high-priced overseas imports. That course for years to come would deny to Canadians such items as U.S.-made cars and clothes, U.S.-grown citrus fruit, Hollywood movies. Canada would save U.S. dollars...
Another remedy might be reciprocity with the U.S., and, if the U.S. is willing, free trade across the border. Canadians rejected wide reciprocity when U.S. President William Howard Taft proposed it in 1911. They feared it would lead to a customs union, the destruction of Canadian industries and the ultimate loss of Canadian independence. They would be wary of it today for the same reasons...
This time, the plot was fully hatched; except for the sharp-eared intelligence service of Minister of Government and Justice Alfredo Mollinedo, it might have overthrown elegant, bearded Acting President Mamerto Urriolagoitia before he knew what had hit him. Hearing rumblings of the plot, Mollinedo moved fast. In La Paz, he arrested most of M.N.R.'s underground general staff; he also captured rifles, submachine guns, ammunition, grenades and documents listing the rebel "government" that was to be headed by exiled M.N.R. Chieftain Víctor Paz Estenssoro...
...Chicago until his car was delivered. In Detroit, the McMillan Packard agency distributed self-addressed postcards to its old customers, paid them $20 apiece for every tipoff that led to a sale. It looked as if the shakeout in the one big industry not yet affected by the recession might...