Word: might
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Dates: during 1980-1989
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WIRED. The saddest thing about John Belushi's death might be this grotesque requiem...
...American currently runs 30- sec. TV commercials that stress maintenance and extol the airline's mechanics as "uncompromising professionals dedicated to perfection, flight after flight after flight." Meanwhile, the stock of AMR, American's parent company, jumped 13% in a single day last month on rumors that the firm might become the target of a takeover bid. But like Delta, which put 14% of its stock into an employee stock-ownership plan to thwart raiders in July, American insists that it is not for sale...
...only aspect of this century-old anecdote that might be dated is Adams' surprise. This year, when Harvard sifted through 12,843 applications to fill 1,605 places in the class of '93, undoubtedly many of these would-be students (and their parents) were motivated by equally crass considerations. Popular wisdom asserts that getting a pedigree from an Ivy League school is worth more in terms of future income and social standing than attending any of several dozen other academically rigorous colleges and universities...
...self-esteem that comes with winning the college-admissions version of the Publishers Clearing House sweepstakes. But these advantages tend to be small and transitory, especially when compared with the weight that anxious parents and students attribute to them. "For certain kinds of jobs, a Harvard degree might help you get a foot in the door," says economist Robert Klitgaard, the author of Choosing Elites. "But if you look at outcomes -- earnings and social status -- it is very hard to make the case that going to Harvard is worth eight times going to UCLA, which is roughly the difference...
...advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...