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...might have picked the right product to push in stores, however, since it already owns Gillette, the dominant shaving brand. The Art of Shaving gives P&G yet another outlet in which to sell the Gillette blades, and perhaps give its products a more premium cachet. "This is alternative marketing, just another way to promote the Gillette brand," says William Chappell, an analyst for SunTrust Robinson Humphrey. "P&G has already done everything you can think of with traditional marketing. This isn't a core push into retail. Now, if you tell me that they are selling Tide and Pampers...

Author: /time Magazine | Title: The $175 Razor: A Sign of Economic Recovery? | 1/6/2010 | See Source »

...looking for Earthlike planets around other stars - places about the size and temperature of our own planet, where life could in theory be found - it might seem like a letdown to stumble instead on a world bigger than Jupiter, hotter than molten iron and, with a density like that of Styrofoam, the most insubstantial planet ever seen. But when NASA astronomer Bill Borucki stood before a packed audience at this week's meeting of the American Astronomical Society in Washington to announce the discovery of Styrofoam World, along with four other huge, hot planets, he didn't seem even slightly...

Author: /time Magazine | Title: Five New Planets: The Kepler Telescope's on a Roll | 1/6/2010 | See Source »

Still, Kepler has had some tantalizing news on the biology front too. While looking for planets, the probe has been taking note of the behavior of the stars themselves. Our sun is remarkably steady, without dramatic changes in warmth and brightness that might have prevented the emergence and evolution of life - and Kepler now reports that two-thirds of the sunlike stars it's monitoring are no more active than the sun at its most turbulent. Lots of stable suns could mean at least a handful of promising Earths - and those, in turn, could mean living company...

Author: /time Magazine | Title: Five New Planets: The Kepler Telescope's on a Roll | 1/6/2010 | See Source »

...1980s, Dr. Lars Olov Bygren, a preventive-health specialist who is now at the prestigious Karolinska Institute in Stockholm, began to wonder what long-term effects the feast and famine years might have had on children growing up in Norrbotten in the 19th century - and not just on them but on their kids and grandkids as well. So he drew a random sample of 99 individuals born in the Overkalix parish of Norrbotten in 1905 and used historical records to trace their parents and grandparents back to birth. By analyzing meticulous agricultural records, Bygren and two colleagues determined how much...

Author: /time Magazine | Title: Why Your DNA Isn't Your Destiny | 1/6/2010 | See Source »

...heretical idea. After all, we have had a long-standing deal with biology: whatever choices we make during our lives might ruin our short-term memory or make us fat or hasten death, but they won't change our genes - our actual DNA. Which meant that when we had kids of our own, the genetic slate would be wiped clean...

Author: /time Magazine | Title: Why Your DNA Isn't Your Destiny | 1/6/2010 | See Source »

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