Word: mightfully
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...websites you might not know about...
...does this mean that exercise isn't important in controlling weight? As tempting as that conclusion might be, Wang and other health experts say that's not exactly what the new data show. The findings may say less about the role of exercise by itself than about the other variable in the weight equation - diet - and the interaction of the two. While exercise may not contribute directly to weight loss, it is critical for maintaining a healthy weight, since it helps calibrate the balance between energy taken in and energy burned off. "The data is too gross, and too general...
...Even when we're on a mission, we're still fairly willing to stop and look at an ad. However, there was one sort of website where ads rarely registered: pages built around search boxes. Think Mapquest or Expedia. Google's tribute to white space on its home page might be sleek design - or it might have something to do with knowing that no one would look at an ad there anyway. (See 10 ways Twitter will change American business...
...Then there was the result that most surprised the researchers: text-only ads received the most looks. Part of that might be our accidentally thinking text-only ads are part of the information we're looking for. But as Nielsen explains it, the nature of the Web itself might be coming into play as well. Unlike television, which is a passive medium, the Web is all about taking action - searching, clicking, registering, buying, downloading. It might be the case that as we're out there on the Internet, what we're attracted to is content that gets us to where...
...presented with the dating-service ad quickly moved past the woman's body and fixated on the text surrounding it. "Even in a case like that, the real information is still the strongest point," says Nielsen. Odd as it may sound, the way to grab people's attention online might be to simply level with them...