Word: mike
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Dates: during 1940-1949
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Newsmen in Portland, Ore., who wanted the word from the sheriff's office did not call on big, tousle-haired Sheriff Mike Elliott to get it. Not that the sheriff might not see them at the courthouse if he was in a benign mood-it was just that he usually did nothing but snort: "Why do you guys keep calling me a politician? I'm a statesman. A statesman is for the people!" His news releases, however, could be obtained by going to Brownie's U-Drive and asking for Richard ("Brownie") Brown...
...Lard. Big Mike had been in bad odor ever since his election last November; people just wouldn't take the trouble to understand him. He had gotten elected, for instance, by running on the Democratic ticket as a former University of Michigan football player, and a patriot who had served 6½ years in the Marine Corps. Then it developed that he had never been to Michigan, had been a marine only 23 months (before Pearl Harbor), and had been parted from the service after three courts-martial...
...least embarrassed by these revelations, Mike set out to demonstrate his zeal for law enforcement, began raiding gambling joints, breaking up slot machines and punchboards. He even raided a law enforcement officers' club called the "Footprinters" and fired one of his deputies, one Ard Pratt (a nephew of the former sheriff), for being there. But Mike soon took Ard back and became so pally with him that the two became known as Ard and Lard. He also lost his zeal for knocking over slot machines...
...found herself repeating: "It's got to have flair." Says Fleur: "I couldn't get around the word. I just had to use it." After she had dreamed and importuned for two years, Publisher Cowles decided that Fleur was absolutely right. This week, 46-year-old "Mike" and his 50-year-old brother John, who already own two magazines (Look, Quick), four newspapers and four radio stations, announced that they will publish a new magazine next February. Its name: Flair. Its editor: Fleur Cowles. She has already quietly signed up a staff headed by General Manager Arnold Gingrich...
...advertising executive before she became the third wife of Publisher Cowles three years ago, will keep on doubling in brass as an associate editor of the picture magazine Look (circ. 3,075,000) and the three-month-old, capsule-sized newsweekly Quick, now up to 400,000, according to Mike Cowles...