Word: mikes
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Dates: during 1930-1939
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Neither Hearst nor Macfadden was responsible for Look, but two young men of Iowa. Aided & abetted by his brother John, 33-year-old Gardner ("Mike") Cowles Jr. of the Des Moines Register and Tribune and Minneapolis Star had long been a publisher who knew how to put pictures together so well that he found it profitable to syndicate his layouts to other publishers. No magazine man. when Mike Cowles was smitten with the idea for Look, he talked it over with his Des Moines friend & neighbor Fred Bohen, president of Better Homes & Gardens and Successful Farming. Fred Bohen...
Because the Federal Housing Administration is a partial guarantor of modernization loans made by banks under Title I of the National Housing Act, Mike Pecoraro's methods came under Federal scrutiny. His methods were simple. A short, smartly-dressed man with a police record as a forger and thief, Mike would walk into a branch of big National City or Manufacturers Trust, submit an FHA loan application signed by Otto Corneau (or one of 18 other names) with his right hand and the wife's name penned with his left. Then he returned to a rented apartment, waited...
Most amazing of Mike's activities were his return visits to two branches of National City where he had been successful. In each case he was interviewed by the same employe who had seen him before under a different name. He got four loans in four calls at two banks...
...Mike was "Pasquale Cassotta" when special agents of FHA caught up with him last June at a mailbox waiting for a check. It was an anonymous letter from "A Citizen," not the banks, which gave the Federal men their first knowledge of his activities. Mike began operations a year ago, but went South for the worst of the winter, resuming his bank calls in the spring...
Before sentencing Mike last week, Judge Bondy asked if he were sane. When the prosecutor pointed out that he got the money. Mike grinned. Snorted Judge Bondy: "Well, is the bank sane then? . . . It's incredible...